CHEO Foundation

Industry

Not-for-profit & foundations

Solutions

dig’s relationship with CHEO Foundation began with their Dream of a Lifetime Lottery. CHEO, every year gives away a dream home in Ottawa. This home is a spectacular show piece, with collaboration from many organizations within Ottawa. This lottery is a significant source of revenue for CHEO and being able to convert more users from “free” sources of revenue such as email and sms marketing reduces the load that is put on the paid advertising dollars in market. In the end benefiting the foundation. They sell out every year, so this project was a matter of optimization rather than pure revenue generation.

Due to our work on this project in the past, CHEO has subscribed to dig for on-going consulting services related to data and email marketing across all of their business and revenue generation lines.

Building Scalable Organization Wide email marketing strategies.

The Goal:

The current goal is to increase the overall effectiveness and efficiency of their email marketing strategy

Results:
  • Generate direct revenue tied to email marketing campaign
  • Increase in deliverability by 23%
  • Drive event participation
  • Reduce the tax on the email marketing list by reducing the total number of sends while achieving better results
dig's Approach:

dig’s approach to building a long term sustainable approach to email marketing is to reduce the overall “tax” put on the contact list by limiting the number of sends. Often times in organizations there is many different parts of the organization that needs to communicate with these people and if these strategies are looked at in isolation the sheer volume of sends can be overlooked. Utilizing techniques like organization wide segmentation dig was able to reduce the total number of sends and produce better results.