McDougall Energy: Kingston expansion

Media buying & trafficking McDougall Energy [research project recap] Services Ad trafficking & optimization Custom audience segments & remarketing Awareness, conversion & competitor targeting programs Keyword & audience research Analytics & tracking implementation Campaign & website reporting See the campaign Brand conversion & entry into Kingston market Approach Using our research as a guide, dig […]

NCU: Mortgages

Media buying & trafficking Northern Credit Union Northern Credit Union (NCU) is one of the biggest credit unions in Ontario. A full-service and locally operated financial institution, NCU offers personal and commercial banking and financial planning to more than 50,000 member shareholders. NCU’s primary marketing goals are increased share of wallet (existing customers) and increased […]

McDougall Energy: Retail fuel

Media buying & trafficking McDougall Energy McDougall Energy is a single provider that is divided into three distinct business lines: home heating, business fuelling, and retail fuelling. Each business line offers multiple products, at vastly different price points, targeting wholly different customer segments with separate sales departments. Sales and marketing efforts are further divided by […]

CHEO: 50/50 draw

Media buying & trafficking CHEO Foundation CHEO Foundation’s annual 50/50 lottery has raised millions of dollars in support of the CHEO Children’s Hospital. Spanning a 1.5-2 month period each year, the 50/50 lottery is supported by a conversion-focused marketing campaign. Services Ad trafficking & optimization Custom audience segments & remarketing Awareness, conversion & competitor targeting […]

Sault College: Program push

Media buying & trafficking Sault College Sault College is a mid-sized community college that maintains a yearly student population of approximately 3,500 full-time and 1,500 part-time students. The College’s marketing efforts are primarily intended to ensure the ongoing viability of College programs. Campaigns are largely recruitment focused and organized by program to allow for a […]