Saven Financial: Marketing audit

Saven Financial Marketing audit Saven Financial is an online financial platform developed by FirstOntario Credit Union, offering financial services, including TFSA, GIC, and FHSA products, exclusively online. Saven Financial functions as a division of FirstOntario Credit Union, one of the largest credit unions in Ontario.  What we did lorem ipsum lorem ipsum lorem ipsum lorem […]

McDougall Energy: Market Research

McDougall Energy Market research & brand entry planning McDougall Energy is a large marketer and distributor of petroleum products, based in Ontario. A growth-focused company, McDougall has pursued regular acquisitions in recent years, expanding their service offering and overall footprint.  The goal of this project was to explore the reality of a business expansion into […]

Sault College: IA design

Sault College Information architecture design As part of Sault College’s project in restructuring their program offerings and revamping their digital systems, dig was engaged to provide a strategy on designing two new information environments: the Sault College website and an online student portal. What we did lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem […]

NCU: Digital strategy & environment design

Northern Credit Union Digital strategy & environment design dig was engaged to redesign the information architecture of NCU’s website and Online Banking environment to complete a number of goals: make it easier for an aging member base to navigate the website, and, convert more of the younger population into becoming new members of the organization. […]

Sault College: SEO

Sault College SEO review & strategy To complement their larger marketing and recruitment strategy, Sault College sought a stronger SEO strategy to improve their visibility on search engines and help to drive targeted online traffic to their website.  What we did lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum Read the […]

PenFinancial: Customer care centre

PenFinancial Credit Union Customer care centre planning PenFinancial Credit Union is a credit union offering a full range of banking, wealth management, and credit solutions. PenFinancial provides services to over 20,000 members in the Niagara and Haldimand regions of Ontario. PenFinancial has used dig’s consulting services on numerous occasions, most recently for a project in […]

CHEO: Tracking & reporting

CHEO Foundation Tracking & reporting system overhaul With eight separate websites for their various fundraising events, lotteries, and donation platforms, CHEO Foundation reaches a diverse audience with one central goal: raising awareness of and revenue for hospital needs. Understanding the behaviour of users in each environment is key to optimizing the development of the CHEO […]

CHEO: Email marketing & customer journey mapping

CHEO Foundation Email marketing & customer journey mapping CHEO Foundation’s two major lotteries, the Dream of a Lifetime Lottery and the CHEO 50/50 serve as crucial sources of revenue for the Foundation. Optimizing conversions from “free” channels like email and SMS marketing lessens the burden on paid advertising funds, ultimately benefiting the Foundation. CHEO’s primary […]