PenFinancial: Customer care centre

PenFinancial Credit Union Customer care centre planning PenFinancial Credit Union is a credit union offering a full range of banking, wealth management, and credit solutions. PenFinancial provides services to over 20,000 members in the Niagara and Haldimand regions of Ontario. PenFinancial has used dig’s consulting services on numerous occasions, most recently for a project in […]

CHEO: Tracking & reporting

CHEO Foundation Tracking & reporting system overhaul With eight separate websites for their various fundraising events, lotteries, and donation platforms, CHEO Foundation reaches a diverse audience with one central goal: raising awareness of and revenue for hospital needs. Understanding the behaviour of users in each environment is key to optimizing the development of the CHEO […]

CHEO: Email marketing & customer journey mapping

CHEO Foundation Email marketing & customer journey mapping CHEO Foundation’s two major lotteries, the Dream of a Lifetime Lottery and the CHEO 50/50 serve as crucial sources of revenue for the Foundation. Optimizing conversions from “free” channels like email and SMS marketing lessens the burden on paid advertising funds, ultimately benefiting the Foundation. CHEO’s primary […]