McDougall Energy: Kingston expansion
Media buying & trafficking McDougall Energy [research project recap] Services Ad trafficking & optimization Custom audience segments & remarketing Awareness, conversion & competitor targeting programs Keyword & audience research Analytics & tracking implementation Campaign & website reporting See the campaign Brand conversion & entry into Kingston market Approach Using our research as a guide, dig […]
NCU: Mortgages
Media buying & trafficking Northern Credit Union Northern Credit Union (NCU) is one of the biggest credit unions in Ontario. A full-service and locally operated financial institution, NCU offers personal and commercial banking and financial planning to more than 50,000 member shareholders. NCU’s primary marketing goals are increased share of wallet (existing customers) and increased […]
McDougall Energy: Retail fuel
Media buying & trafficking McDougall Energy McDougall Energy is a single provider that is divided into three distinct business lines: home heating, business fuelling, and retail fuelling. Each business line offers multiple products, at vastly different price points, targeting wholly different customer segments with separate sales departments. Sales and marketing efforts are further divided by […]
CHEO: 50/50 draw
Media buying & trafficking CHEO Foundation CHEO Foundation’s annual 50/50 lottery has raised millions of dollars in support of the CHEO Children’s Hospital. Spanning a 1.5-2 month period each year, the 50/50 lottery is supported by a conversion-focused marketing campaign. Services Ad trafficking & optimization Custom audience segments & remarketing Awareness, conversion & competitor targeting […]
Sault College: Program push
Media buying & trafficking Sault College Sault College is a mid-sized community college that maintains a yearly student population of approximately 3,500 full-time and 1,500 part-time students. The College’s marketing efforts are primarily intended to ensure the ongoing viability of College programs. Campaigns are largely recruitment focused and organized by program to allow for a […]
Saven Financial: Marketing audit
Saven Financial Marketing audit Saven Financial is an online financial platform developed by FirstOntario Credit Union, offering financial services, including TFSA, GIC, and FHSA products, exclusively online. Saven Financial functions as a division of FirstOntario Credit Union, one of the largest credit unions in Ontario. Read the story Challenge Following an extremely successful launch in […]
McDougall Energy: Market Research
McDougall Energy Market research & brand entry planning McDougall Energy is a large marketer and distributor of petroleum products, based in Ontario. A growth-focused company, McDougall has pursued regular acquisitions in recent years, expanding their service offering and overall footprint. The goal of this project was to explore the reality of a business expansion into […]
Sault College: IA design
Sault College Information architecture design As part of Sault College’s project in restructuring their program offerings and revamping their digital systems, dig was engaged to provide a strategy on designing two new information environments: the Sault College website and an online student portal. Read the story Challenge The central goal for Sault College on this […]
NCU: Digital strategy & environment design
Northern Credit Union Digital strategy & environment design dig was engaged to redesign the information architecture of NCU’s website and Online Banking environment to complete a number of goals: make it easier for an aging member base to navigate the website, and, convert more of the younger population into becoming new members of the organization. […]
Sault College: SEO
Sault College SEO review & strategy To complement their larger marketing and recruitment strategy, Sault College sought a stronger SEO strategy to improve their visibility on search engines and help to drive targeted online traffic to their website. Read the story Challenge As a college, with over 20 distinct categories of programs, Sault College’s needs […]