Northern Credit Union

Digital strategy & environment design

dig was engaged to redesign the information architecture of NCU’s website and Online Banking environment to complete a number of goals: make it easier for an aging member base to navigate the website, and, convert more of the younger population into becoming new members of the organization.

What we did

Approach

dig built an information architecture that was member focused by delivering a needs-based solution. Rather than trying to sell the member a particular product we thought of a way to ascertain the needs of a member and deliver them a clear picture digital solution with the appropriate products for the need. To complete this project, dig set up and reviewed Google and Adobe Analytics implementations and built dashboards that utilized unique user IDs. These user IDs could then be brought into the secure environment at NCU and paired with actual member data to analyze member behaviour.

Results

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